SEO Training Content

# Module 1: Introduction to Search Engines
  • What is SEO?
  • What is the Importance of SEO?
  • Search engine working process.
  • Basic Knowledge about Search Engine Crawlers
  • Introduction of On-Page SEO
  • Introduction of Off-page SEO
  • Introduction of White Hat SEO
  • Introduction of Black Hat SEO
  • Introduction of Gray Hat SEO
  • Introduction of Back links
  • Important of Link
  • Introduction about SERP

 

# Module 2: HTML Structure, Semantic Errors and Validation
  • Introduction about Basic HTML structure for SEO.
  • HTML Elements, attributes & Tag.
  • Understanding HTML Structural & Semantic Errors.
  • HTML validation.
  • CSS validation.
  • Importance of W3C Validated websites.
  • Resolve W3C Validation Error

 

# Module 3: Keyword Research & Analysis
  • What is the Importance of Keywords in SEO
  • Type of Keywords
  • Long Tail keywords.
  • Short Tail Keywords
  • Location specific Keywords
  • How to Select the Keywords
  • Parameter of Keyword Analysis
  • What is the Revenue generated Keywords
  • What is the Traffic Generated Keywords
  • List of Keyword analysis Tools and training
  • Competition Research on Keywords by different methods

 

# Module 4: On-Page SEO Techniques
  • Website Structure Analysis.
  • Website URL Analysis.
  • Title Tag Analysis and Creating.
  • Meta Description Tag Analysis and Creating.
  • Meta keyword Tag Analysis and Creating.
  • Meta viewport Tag Analysis and Creating.
  • Meta robots Tag Analysis and Creating.
  • Meta author Tag Analysis and Creating.
  • Meta language Tag Analysis and Creating.
  • Meta content type Tag Analysis and Creating.
  • Meta GEO region Tag Analysis and Creating.
  • Meta GEO Position Tag Analysis and Creating.
  • Meta Copyright Tag Analysis and Creating.
  • Canonical Tag Analysis and Creating.
  • Pagination Tag Analysis and Creating.
  • Installing Google Webmaster.
  • Installing Google Analytics.
  • Installing Bing Webmaster.
  • Header Tag Optimization.
  • Content Tag Optimization.
  • Content analysis and research.
  • Training for Online Tools for content analysis.
  • Placement of Keywords in Content.
  • Image Optimization (Size, alt tag, position).
  • Anchor Text Optimization.
  • Internal link Optimization.
  • Website Speed analysis.
  • Website Mobile friendly analysis.
  • JS & CSS file analysis.
  • Optimized Header, Footer, Sidebar.
  • Video Optimization.
  • Audio Optimization.
  • Flash Optimization.
  • Favicon Optimization.
  • Introduction of Black hat SEO regarding SEO On-page.

 

# Module 5: Rich Snippet Markup – Structured Data
  • Introduction to Structured Data.
  • Why Structured Data is important in SEO.
  • Types of Structured Data.
  • Schema, the universal Structured Data.
  • Basic Schema implementation.
  • Data aggregator for Review.
  • Advanced & Nested Schema code creating.
  • Structured Data or Schema testing.

 

# Module 6: Webmaster and Analytic
  • Introduction of Google Webmaster
  • Introduction of Bing Webmaster
  • Introduction of Google Analytic
  • Advance Training of Google Webmaster
  • Advance Training of Google Bing Webmaster
  • Advance Training of Google Analytic
  • Data Analysis by Google Analytic
  • Goal Setup in Google analytic
  • Reporting training of Google Analytic.

 

# Module 7: Off-Page SEO Techniques
  • Introduction about Inbound Links
  • Important of Back links for SEO
  • Type of link Building
  • Techniques of Link Building
  • Introduction of Link Properties (No-follow or Do-follow)
  • Ethical and unethical link Building techniques
  • Importance of Contextual link.
  • Importance of PR, DA, PA, IP, OBL for link Building
  • Advance Introduction of PR, DA, PA, IP, OBL
  • Advance Training of Link Building Techniques
  • Advance Training and Practical of Directory
  • Advance Training and Practical of Social Bookmarking
  • Advance Training and Practical of Classified
  • Advance Training and Practical of Article
  • Advance Training and Practical of Blog
  • Advance Training and Practical of Press release
  • Advance Training and Practical of Forum
  • Advance Training and Practical of Blog commenting
  • Advance Training and Practical of Web 2.0
  • Advance Training and Practical of Business listing
  • Advance Training and Practical of Micro blogging
  • Advance Training and Practical of Question & answers
  • Advance Training and Practical of Profile creation
  • Advance Training and Practical of Audio
  • Advance Training and Practical of video
  • Advance Training and Practical of infogrpahics
  • Advance Training and Practical of Photo
  • Advance Training and Practical of Video
  • Advance Training and Practical of PPT
  • Advance Training and Practical of PDF
  • Advance Training and Practical of Podcast
  • Advance Training and Practical of Memes
  • Advance Training and Practical of RSS
  • Advance Training and Practical of Ping

 

# Module 8: Advanced SEO Techniques
  • Introduction of Sitemap.xml
  • How to create sitemap.xml
  • Importance of Sitemap.xml
  • Introduction of Robots.txt
  • How to Create Robots.txt
  • Importance of Robots.txt
  • Introduction of .htaccess file
  • How to Create .htaccess file
  • Importance of .htaccess file
  • Introduction of html Sitemap
  • How to Create html sitemap
  • Importance of html sitemap
  • Introduction of IP canonicalization
  • Introduction of URL canonicalization
  • Introduction of 301 Permanent Redirection
  • Introduction of 302 Temporary Redirection
  • Introduction of http error codes
  • Use of Disavow Tool
  • Remove Malware infected text from Google
  • Google Reconsideration
  • Broken Link Analysis
  • Create 404 Error page
  • Device friendly analysis
  • HTML code Analysis
  • SSL Optimization

 

# Module 9: Competition Inbound Link Analysis
  • Introduction to Inbound Link analysis.
  • How to analyze Inbound links.
  • Free back link analysis tools.
  • Free Back link Checker Tools
  • Link neighborhood Analysis
  • Bad Link Analysis
  • MOZ Open Site Explorer for back link analysis.
  • SEO Profiler for back link analysis.
  • Other back link analysis tools like AHREFS etc.
  • Manual back link analysis techniques using Google.
  • Google Operator Search.

 

# Module 10: Local SEO
  • Introduction to Local SEO.
  • Google My Business (Google Places) business listing.
  • Bing Local business listing.
  • Understanding citation.
  • Why consistent NAP is important.
  • Foursquare, Yelp, Hotfrog & other major business directory listing.
  • Citation building with consistent NAP.
  • Importance of business reviews on Local SEO.
  • Techniques to promote Business listing page

 

# Module 11: Google Algorithms, Website Audit and Site Recovery
  • Google algorithm updates.
  • Google Panda (Content) updates.
  • Google Penguin (Link) updates.
  • Google Hummingbird (Search Queries) updates.
  • Google Pigeon (Local) updates.
  • Google EMD (Exact Match Domain) updates.
  • Complete website analysis and audit techniques.
  • Site audit using SEO tools.

 

# Module 12: Blogging and SEO
  • Introduction to blogging.
  • Setting up a Blogger.
  • Setting up WordPress.
  • Optimization of a Blog for SEO.
  • How to write Hindi blog.
  • How to earn money from Blogging.
  • How to Setup Paid blog.
  • Basic WordPress Training.

 

# Module 13: Important Tools using Training

  • who.is
  • SEMrush
  • Google insights developer
  • Pingdom
  • Copyscape
  • Siteliner
  • MOZ

 

# Module 14: Black hate SEO techniques
  • Introduction of Black hat SEO
  • Hidden Text & link Analysis
  • Buy & Sale Link Analysis
  • Over Optimization
  • Cloaking & Doorway page Analysis
  • Scraping & Google Blowing Analysis
  • Thin and Duplicate Content analysis
  • Spamming & IP Delivery Analysis

 

# Module 15: Preparation of SEO Jobs
  • Jr.SEO Executive
  • SEO interview Question & Answers
  • Sr.SEO Executive
  • Google Analytic Interview question & answers
  • SEO On-page Interview question & answers
  • SEO off-Page Interview question & answers
  • Website Analysis Interview question & answers
  • Six Months SEO Working Experience Latter